In an increasingly fragmented and ever-changing media landscape, how can we stay ahead of the curve and continue to evolve?
The answer is The Nest, Hearst's ideas and talent incubator.
To continually innovate as a big company in a competitive market is challenging. In order to meet these challenges head-on, we created a programme with innovation at its heart.
The Nest is a collective of creative minds, operating with the support of our in-house mentors, who share their knowledge and expertise, internally and with clients. The Nest empowers our budding "intrapreneurs" and external talent by putting them in the driving seat of change. And this has powerful results for our clients.
Our pioneers bring innovative concepts to life, based on a business concern or opportunity, with the aim to develop new, ready-to-launch business ventures by the end of each programme.
And so far, it’s been a resounding success, creating new opportunities for up-and-coming talent, accelerating new products to market as well as providing fresh thinking and solutions for our clients.
Paul Wilson, Director of Strategy EMEA, Starcom
The Nest Ideas were bang on what we were looking for - your guys are great!
Immersed within a collaborative culture, The Nest feeds and inspires all parts of the business, future-proofing our company and enriching the industry as a whole.
Find out more about The Nest