Female body confidence is at an all-time low.
This must change.
Three-quarters of women believe that body confidence is more a state of mind than physical appearance, proving that body image and self-esteem stem from the mind, not the mirror.*
As the pressure to look and be ‘perfect’ intensifies, is it any wonder that only **4% of UK women feel beautiful and that self-esteem in the UK ranks as the *2nd lowest in the world?
This negative state of mind is creating a damaging legacy for our children. Nearly 90% of teen girls think women are judged more on looks than ability***.
That is why Women’s Health and Hearst are committing to a powerful initiative for 2019. With ambitions to reach every woman in the UK, Project Body Love will be the biggest editorial driven initiative ever taken out to market by Hearst.
Powered by Hearst's first global pledge, ground-breaking research, e-learning books and an educational video series, Project Body Love aims to permanently change the way women and girls think, feel and speak about their bodies.
Boosting body confidence for us and for future generations. For Good.
Sources: *Dove: Global Beauty and Confidence Report, **Dove: The Real Truth About Beauty: Revisited, ***Girlguiding: Girls' Attitudes Survey
Learn more about our positive new initiative Project Body Love