Finance

Finance

40% of all invested wealth is driven by women; by 2025 that will increase to 65% 

We have a long tradition of speaking to women through our trusted stories and events. With 39% of women feeling like they don't know where to turn to for financial advice and 70% worried they will make a bad decision, we are stepping up to inform, educate and empower women in their financial decisions.

The financial world is full of challenging regulations, legacy systems, disruptive new business models and competition, but customers are finally demanding more heart from the financial services sector.  To meet this demand, we launched Financially Fabulous, a content and events initiative designed to deliver information and advice to women through our unique lens of trust and positivity.

70%

of Hearst women are scared of making a bad financial decision

Hearst Women and Finance Survey 2018

75%

of Hearst women want to sort out their finances

Hearst Women and Finance Survey 2018

70%

of Hearst women have money to save or invest

Hearst Women and Finance Survey 2018

How we can help you

Reach 1 in 3 women

9.2 million UK women come to us for advice, inspiration and information. Why is this audience so important to you? 57% of all UK women claim to be comfortable and in a position to save. 70% of those are Hearst consumers. The women we speak to have money to save and invest.

Instil confidence

According to our 2018 survey, 39% of women don't know where to turn to for financial advice. 70% are scared of making a bad financial decision. With our content, you can harness a trusted voice to speak a language they understand, personalise your messaging, ask questions and be transparent.

Think outside the box

From live events to inspiring thought-piece seminars, special print editions to accreditation of your services, we can ensure your brand message is delivered credibly and in a way that resonates with UK women.

There's a tremendous amount of fear and trepidation when it comes to women and finance. But, our trusted content is a source of advice and guidance. Because we have the full trust of our audience, we can help you spark the right conversations and drive meaningful action.

Pete Cammidge, Client Director of Finance

Financially Fabulous

Find out more about our Financially Fabulous initiative

More

Financially Fabulous can be found across our powerful network of brands

Prima

Prima

Good Housekeeping

Good Housekeeping

Red

Red

Best

Best

Country Living

Country Living

House Beautiful

House Beautiful

Speak to our audience across all formats

Accreditation

Built on decades of product testing, consumer panels, and expert editorial know-how, a seal of approval from one of Hearst’s 20+ brands goes a long way.

Our Accreditation service

Display Advertising

If you want your advertising work harder, engage with positive people in positive environments. 

Our Display Advertising service

Experiential

In a world that increasingly demands tangible, immersive experiences, Hearst Live can bring your brand to life.

Our Experiential service

Branded content

The Hearst Studio loves a challenging brief; a chance to deliver real business impact for our clients with innovative and immersive creative solutions.

Our Branded content service